Ad Adultery

Innovation is for Artists. Theft is for Capitalists.

Picasso said, "Good artists copy, great artists steal." I say, "Rich marketers check the Facebook Ad Library."

If you are trying to be "original," you are failing.

"Originality" is a vanity metric used by people who wear scarves indoors and have $100,000 in student loan debt for a Fine Arts degree.

In the business world, being the "first" person to try something just means you are the first person to get punched in the face by the market. You are the crash test dummy. You are the guy walking into the minefield to see if it’s safe.

Why would you do that?

Why would you spend your own money figuring out what works, when your competitors have already spent their money figuring it out for you?

Stop trying to be a pioneer. Pioneers get dysentery and die in a wagon. Be a pirate. Pirates get the gold and the rum.

The "Growth Stalker" Methodology

You need to embrace Growth Stalker tactics.

This isn't about being a "visionary." It's about being a voyeur. You need to watch your competition through the digital blinds. You need to see exactly what they are doing when they think nobody is looking.

The greatest tool ever invented for making money is the Facebook Ad Library.

It is the only place where a business is legally required to show you their entire strategy. It is like playing poker, but your opponent has to show you his hand, and he’s also drunk, and he’s also telling you exactly how he plans to beat you.

If you aren't looking at this every day, you are fighting with one hand tied behind your back and your pants down.

The "Active for 90 Days" Rule

Here is how you steal legally and effectively.

Go to your biggest competitor’s ad library. Filter by "Active." Scroll down.

Ignore the new stuff. The new stuff is a guess. They don't know if it works yet.

Look for the ads that launched 3, 6, or 12 months ago and are still running.

This is the Holy Grail.

Nobody and I mean nobody runs a losing ad for 90 days straight. Unless they are the US Government or a venture-backed startup run by a guy named "Brayden" who is burning other people's money.

If an ad has been running for 6 months, it is printing cash. It is a proven winner.

They paid for the testing. They paid for the failures. They paid for the data.

You just walk in and take the answer key.

Don't Copy the Logo. Copy the Psychology.

Now, do not be an idiot. Do not copy their video pixel for pixel. That gets you sued.

Copy the Hook. Copy the Angle. Copy the Structure.

• If they are using a "UGC testimonial in a car," you get in your car.

• If they are using a "Us vs. Them" comparison chart, you make a comparison chart.

• If they are selling the "fear of missing out," you sell the fear.

It’s like dating. You don't have to invent a new way to have sex. The mechanics are pretty well established. You just have to find a new partner and perform the same moves better than the last guy.

Swallow Your Ego (It Has No Calories)

The biggest thing stopping you from making money is your ego. You want to feel smart. You want to feel like a genius inventor.

Your accountant doesn't care if you invented the wheel or if you just stole the wheel and painted it red.

Innovation is expensive. It is risky. It is stressful. Theft is cheap. It is fast. It is profitable.

Let your competitors be the "artists." Let them suffer for their craft. Let them cry about "brand integrity" while they lay off half their staff.

You? You be the Capitalist. You take what works, you make it louder, and you cash the check.

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