The 97% Incursion

The 3% Delusion: Why Instant Gratification is a Suicide Note 

Stop Hunting Scraps: The 97% Incursion and the Death of the "Lead Quality" Excuse 

Alex R. Weinberg: The Apex Predator of the Algorithm Helping brands hunt down revenue while the competition plays fetch.

If you want a marketing partner who will hold your hand and tell you "it's the algorithm's fault," hire a therapist. If you want to stop treating your ad account like a slot machine and start treating it like a tactical weapon, keep reading.

Most business owners are committing financial suicide because they have financial ADHD. They treat every Ad lead like it’s the only water in the desert. They want "qualified" leads who have watched a 40-minute VSL, completed their pre-call homework, and have their credit card hovering over the keyboard before the first "hello."

That isn’t a lead. That’s a miracle. And betting your business on miracles is a strategy for bankruptcy.

The Architecture of the Slaughter: The Larger Market Formula

In any given market, the reality of the buying cycle isn't a straight line; it’s a cold, hard mathematical breakdown that most agencies are too terrified to explain to you. It looks like this:

• 3% are in "buying mode" right now: This is the roadkill. Every hungry dog in the market is fighting over this same bloody scrap. It’s expensive, it’s crowded, and it’s where your margins get eaten alive.

• 17% are information gathering: They are hungry, but they haven't looked at the menu yet.

• 20% are aware they have a problem: They’re bleeding, but they haven't started looking for a bandage.

• 60% aren't even aware they have a problem yet: This is the massive, silent majority. This is the dark matter of revenue that your "buy now" ads are completely ignoring.

Here is the brutal truth: If you are only targeting the 3%, you are ignoring 97% of your potential revenue. You are essentially walking into a gold mine, picking up a single nugget off the floor, and walking out because you didn't bring a shovel.

Delayed Gratification is a Weapon

Most agencies sell you a sugar rush: cheap, low-intent leads that spike your dopamine today and crash your bank account tomorrow. We give you The Alpha Protocol.

We don't just spend budget; we colonize the mind of the consumer. We understand that a lead who isn't ready today is just a customer who needs to be radicalized by your value proposition.

• Systematized Radicalization: We build funnels that don't just "inform" the prospect; they indoctrinate them. We turn "interest" into "obsession."

• Brand Dominance: While you’re sleeping, our systems are working the 97%, moving them from "indifference" to "desperation" through high-velocity creative.

• The Inception: We don't convince them to buy. We rewire their psychology until buying feels like their idea. It is a psychological siege on the people who just needed a little more time to realize they can't live without you.

Stop Being a "Lead Gen" Victim

If you’re complaining about "poor lead quality" because someone didn't watch your full VSL, you're looking for an excuse, not an ROI. A "bad lead" is just a future customer you weren't talented enough to close.

Legacy agencies panic when the easy sales dry up. I build Studio Level Content Engines designed to nurture the 97% until they ripen. We create a gravitational pull so strong that for your ideal customer, escape velocity becomes impossible.

INITIATE THE TAKEOVER

I don't "manage" accounts. I lead incursions. I treat a $1M budget like war bonds, and I make sure we win the territory.

THE ALPHA CAP: STRICTLY 2 CLIENTS. I don't run a daycare for junior media buyers. Most agencies are essentially tuition payments for their staff to learn how to use Facebook on your dime.

I don't dilute the potency. You get me, the predator, not the prowess of a paycheck-collector. I currently have one slot open for a brand ready to stop playing in the sandbox and start building a fortress.

When the second slot is gone, the door is welded shut. You can sit on the waitlist and watch, or you can step into the arena while I help your competitor turn those "cold leads" into their retirement fund.

Don't let your impatience kill your empire. Build a monopoly instead.

👉 [BOOK YOUR STRATEGY SESSION] 👈